21 Settembre 2020Nessun commento

Creativity within the company. A key resource for innovation and competitiveness.

In recent years, more and more companies have been investing in the development of creative thinking as a necessary key skill requirement to face change processes that are increasingly in need of a more timely and novel approach. Covid-19 has put us all to the test, turning out liquid scenarios that are constantly evolving, challenging even the smartest leaders to come up with suitable solutions aimed at ensuring greater competitiveness.

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10 Agosto 2020Nessun commento

Innovation is the result of a disciplined process. Don’t rely on chance.

A stroke of luck alone is never enough! Just like the great expert who gives a talk about innovation at a convention doesn’t guarantee a result over time if he cannot find stimuli in the business context and creative leadership support.

In fact, in the last quarter of the last century about 70% of Fortune's top companies came off the list and were replaced by new businesses. One of the main reasons for this change was certainly the fact that some companies did not seem to be able to cultivate the genes of creative change in everyday life. The causes or reasons for this can be multiple and differ from case to case but the end result does not seem to change: companies that fail to successfully face change sooner or later are condemned to leave the stage, giving way to new ones who are better able to equip themselves to modify their products and processes to adapt to the new needs of the market.

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