10 Agosto 2020Nessun commento

Innovation is the result of a disciplined process. Don’t rely on chance.

A stroke of luck alone is never enough! Just like the great expert who gives a talk about innovation at a convention doesn’t guarantee a result over time if he cannot find stimuli in the business context and creative leadership support.

In fact, in the last quarter of the last century about 70% of Fortune's top companies came off the list and were replaced by new businesses. One of the main reasons for this change was certainly the fact that some companies did not seem to be able to cultivate the genes of creative change in everyday life. The causes or reasons for this can be multiple and differ from case to case but the end result does not seem to change: companies that fail to successfully face change sooner or later are condemned to leave the stage, giving way to new ones who are better able to equip themselves to modify their products and processes to adapt to the new needs of the market.

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7 Agosto 2020Nessun commento

Applying Creative Thinking to business challenges

Tackling business challenges with a new, intuitive approach is critical to avoid reproducing familiar and usual responses.

Creative Thinking: key expertise

A few years ago it was difficult to talk about creativity in organized contexts. Thanks, in part, to the amount of research carried out over the years, the development of creative thinking is now considered one of the key skills to train. And when I say ‘train’, I mean it requires dedication, passion and skill which you can only acquire through practice. Try playing the piano or the violin if you've never done it before. To become a musician, you need a technique, which then needs to be tested and repeated over time. The same thing happens with creative thinking. You need to have lessons, experiment, have a coach or a mentor to support you. Then, after exercising it adequately, that passion becomes second nature.

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