Tackling business challenges with a new, intuitive approach is critical to avoid reproducing familiar and usual responses.

Creative Thinking: key expertise

A few years ago it was difficult to talk about creativity in organized contexts. Thanks, in part, to the amount of research carried out over the years, the development of creative thinking is now considered one of the key skills to train. And when I say ‘train’, I mean it requires dedication, passion and skill which you can only acquire through practice. Try playing the piano or the violin if you've never done it before. To become a musician, you need a technique, which then needs to be tested and repeated over time. The same thing happens with creative thinking. You need to have lessons, experiment, have a coach or a mentor to support you. Then, after exercising it adequately, that passion becomes second nature.

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