Mergers and acquisitions always generate opportunities and tensions within organisational contexts. Often these transitions are not communicated clearly and it is the change management process itself that consequently finds itself facing obstacles.
We wanted to see this acquisition as a real opportunity to enrich the company's values, its climate and above all its culture. We developed a Creative Change Management strategy with the client which would channel the energies from different organisational and structural realities and breathe new life into the business.
Innovation is key to a creative approach when dealing with brand acquisitions, or company mergers. Just when the "sea was becoming choppy", we gave the leaders a clear direction, dividing the process into clear steps that had to be closely monitored and confirmed using specific surveys, all helping to build an adequate, internal, creative climate.