Situational Outlook Questionnaire

Situational Outlook Questionnaire


Creative innovation
is an extraordinary factor of success for businesses. For this reason, the question which people frequently ask of us is: “IS IT POSSIBLE TO DEVELOP YOUR OWN CREATIVITY?”
The answer is a simple yes, but to get started on the right foot, it’s necessary to understand where you’re starting from.

Thanks to this specific assessment of creativity and innovation, we’re able to guide leaders on a process of diagnosis and analysis which leads to the creation of the right climate for innovation.

The Situational Outlook Questionnaire® (SOQ) is a tool which gauges the climate for creativity, innovation, and change.
It’s a multi-method assessment which examines 9 important environmental dimensions:
1. Challenge and involvement
2. Freedom
3. Trust and Openness
4. Conflict
5. Debate
6. Openness to Risk
7. Time for ideas
8. Support for ideas
9. Humor and games

SOQ uses a double approach: 53 quantitative questions and 3 open qualitative questions aimed at giving an in-depth comprehension of the company’s organizational context.
It represents the point of departure for our projects of creative change.